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David Vanderveen has led a successful career as an innovator and entrepreneur in beverages, consumer goods and health technology. David serves as a principal with XS Energy Drinks and is responsible for strategic business development and managing the XS brand story. He has had a career-long interest in the disruption that new technologies can play in communicating with various audiences. He has won awards for innovative advertising in traditional media (Pollie Award 1994, Americans for Limited Terms) as well as recognition for new approaches to earned media. |